Asian Research Journal of Agriculture

Rice is a staple food crop and it is integral to India's food security, economy, and rural livelihoods, particularly in regions like Puducherry, where rice-based cropping systems dominate. This study investigates the information use patterns of 120 farmers engaged in rice-based cropping systems, focusing on sources, storage methods, and utilization of agricultural information. Data were collected through structured interviews using an ex post facto research design and analyzed to identify key decision-making factors influencing farming practices. The findings reveal that interpersonal communication channels, such as discussions with family members, peers, and successful farmers, are the most relied upon sources of information, with 98.33% of farmers emphasizing these interactions. Additionally, 85% of farmers evaluate information based on economic feasibility, while 81.66% rely on personal experience. Regarding storage, 85% use memory by informing family members, while 66.66% rely on mobile phones for visual documentation. The adoption of sustainable crop management practices was observed in 91.66% of farmers using certified seeds, 79.16% conducting regular soil testing, and 67.50% employing integrated pest management practices. Key constraints include lack of timely access to information (81.66%) and difficulty in understanding technical terms (70.83%). These findings underscore the need for Purpose-driven measures, including localized digital tools, simplified information delivery, and improved extension services, to enhance agricultural sustainability and empower farmers in Puducherry.