A Study on Price Spread Analysis and Marketing Efficiency of Ragi in Krishnagiri and Dharmapuri Districts of Tamil Nadu, India

Venkatesa Palanichamy N

Agricultural College and Research Institute, TNAU, Coimbatore, India.

Deepak Kumar K

Agricultural College and Research Institute, TNAU, Coimbatore, India.

Kalpana M *

Agricultural College and Research Institute, TNAU, Coimbatore, India.

Santhosh Kumar M

Agricultural College and Research Institute, TNAU, Coimbatore, India.

*Author to whom correspondence should be addressed.


Abstract

Cereals like wheat and rice dominating food sources, millets have been underutilized despite their nutritional value and suitability for semi-arid regions. This research investigates the price spread analysis and marketing efficiency of Ragi, a millet variety, in Tamil Nadu. Focusing on Ragi cultivation in Krishnagiri and Dharmapuri districts, the study employed a convenient sampling technique, surveying 90 farmers and various stakeholders. Structured interviews gathered data on cultivation practices, marketing costs, and value addition. Results reveal significant marketing costs and margins, with Channel II exhibiting the highest total marketing cost and margin. Price spread analysis highlights Channel III as the most cost-efficient, with the highest producer share. Using Acharya's method, Channel III demonstrates superior marketing efficiency compared to Channels I and II. Additionally, value share analysis indicates varying benefits among actors in different marketing channels. Overall, the study underscores the importance of understanding marketing dynamics to enhance efficiency and ensure equitable distribution of benefits within the Ragi value chain in Tamil Nadu.

Keywords: Price spread, marketing cost, marketing margin, marketing efficiency, Ragi


How to Cite

Venkatesa Palanichamy N, Deepak Kumar K, Kalpana M, & Santhosh Kumar M. (2024). A Study on Price Spread Analysis and Marketing Efficiency of Ragi in Krishnagiri and Dharmapuri Districts of Tamil Nadu, India. Asian Research Journal of Agriculture, 17(2), 249–258. https://doi.org/10.9734/arja/2024/v17i2444

Downloads

Download data is not yet available.

References

Thielecke F, Lecerf JM, Nugent AP. Processing in the food chain: do cereals have to be processed to add value to the human diet? Nutrition research reviews. 2021;34(2):159-173.

Tiwari H, Naresh RK, Bhatt R, Kumar Y, Das D, Kataria SK. Underutilized nutrient rich millets: Challenges and solutions for India's food and nutritional security: A review. International Journal of Plant & Soil Science. 2023;35(2):45-56.

Bisht A, Joshi S, Srivastava S. Small millets: An overview. Small millet grains: The Superfoods in Human Diet. 2022;1-13.

Hassan ZM, Sebola NA, Mabelebele M. The nutritional use of millet grain for food and feed: A review. Agriculture & food security. 2021;10:1-14.

Singh RP, Qidwai S, Singh O, Reddy BR, Saharan S, Kataria SK, Kumar L. Millets for food and nutritional security in the context of climate resilient agriculture: A review. International Journal of Plant & Soil Science. 2022;939-953.

Meena RP, Joshi D, Bisht JK, Kant L. Global scenario of millets cultivation. Millets and Millet Technology. 2021;33-50.

Karthick K, Arun A, Akshaya V. Proso millet: Forgotten food for the future. Int. J. Home Sci. 2023;9:135-138.

Paschapur AU, Joshi D, Mishra KK, Kant L, Kumar V, Kumar A. Millets for life: A brief introduction. Millets and Millet Technology. 2021;1-32.

Ashoka P, Gangaiah B, Sunitha N. Millets-foods of twenty first century. Int. J. Curr. Microbiol. Appl. Sci. 2020;9:2404-2410.

Palanichamy NV, Rao BD, Murugananthi D, Rohini A, Singh A, Suhashini K, Dinesh TM. Are the Indian ragi markets integrated?. Indian Journal of Economics and Development. 2021;17(3): 659-664.

Okolo JC, Adejumom BA. Finger millet: A crop with food security potentials for Africans. Food Security and Safety: African Perspectives. 2021;139-154.

Rawat DK, Prajapati SK, Kumar P, Prajapati BK, Kumar V, Dayal P. Policy and research recommendations for millets: Addressing challenges and production opportunities to ensure food and nutritional security; 2023.

Bhatt D, Rasane P, Singh J, Kaur S, Fairos M, Kaur J, Sharma N. Nutritional advantages of barnyard millet and opportunities for its processing as value-added foods. Journal of Food Science and Technology. 2023;60(11):2748-2760.

Asrani P, Ali A, Tiwari K. Millets as an alternative diet for gluten-sensitive individuals: A critical review on nutritional components, sensitivities and popularity of wheat and millets among consumers. Food reviews international. 2023;39(6):3370-3399.

Malaisamy A. Supply chain management and marketing efficiency of onion. International Journal of Farm Sciences. 2021;11(4):1-12.

Rahayu HSP, Dewi M, Abid M. Analysis of marketing margins and farmers' shares on corn in Sigi Regency, Central Sulawesi, Indonesia; 2021.

Jagadesh R, Velavan C, Palanichamy NV, Sathyamoorthy NK. A study on technical efficiency of groundnut production in Tamil Nadu. The Pharma Innovation Journal SP. 2021;10(10):992-995.

Mugenzi P. Effects of agricultural value chain financing on potato productivity and market access on farm household’s livelihood in Musanze and Nyabihu Districts, Rwanda (Doctoral dissertation, Egerton University); 2023.

Mgale YJ, Yunxian Y. Marketing efficiency and determinants of marketing channel choice by rice farmers in rural Tanzania: Evidence from Mbeya region, Tanzania. Australian Journal of Agricultural and Resource Economics. 2020;64(4):1239-1259.

Tuoi NT, Son NP. Review of agricultural value chain analysis. Ho Chi Minh City Open University Journal of Science-Economics And Business Administration. 2023;13(1):75-86.

Reddy VV, Venkataramana MN, Swamy PD, Kumar HH. Economic analysis of marketing channels and efficiency of marketing of finger millet (Ragi) in Karnataka. International Research Journal of Agricultural Economics and Statistics. 2015;6(1):27-31.