A Study on Price Spread Analysis and Marketing Efficiency of Ragi in Krishnagiri and Dharmapuri Districts of Tamil Nadu, India
Venkatesa Palanichamy N
Agricultural College and Research Institute, TNAU, Coimbatore, India.
Deepak Kumar K
Agricultural College and Research Institute, TNAU, Coimbatore, India.
Kalpana M *
Agricultural College and Research Institute, TNAU, Coimbatore, India.
Santhosh Kumar M
Agricultural College and Research Institute, TNAU, Coimbatore, India.
*Author to whom correspondence should be addressed.
Abstract
Cereals like wheat and rice dominating food sources, millets have been underutilized despite their nutritional value and suitability for semi-arid regions. This research investigates the price spread analysis and marketing efficiency of Ragi, a millet variety, in Tamil Nadu. Focusing on Ragi cultivation in Krishnagiri and Dharmapuri districts, the study employed a convenient sampling technique, surveying 90 farmers and various stakeholders. Structured interviews gathered data on cultivation practices, marketing costs, and value addition. Results reveal significant marketing costs and margins, with Channel II exhibiting the highest total marketing cost and margin. Price spread analysis highlights Channel III as the most cost-efficient, with the highest producer share. Using Acharya's method, Channel III demonstrates superior marketing efficiency compared to Channels I and II. Additionally, value share analysis indicates varying benefits among actors in different marketing channels. Overall, the study underscores the importance of understanding marketing dynamics to enhance efficiency and ensure equitable distribution of benefits within the Ragi value chain in Tamil Nadu.
Keywords: Price spread, marketing cost, marketing margin, marketing efficiency, Ragi