A Comprehensive Mapping of the Coconut Value Chain Actors in Western Tamil Nadu, India

K. Kalidas *

Department of Agricultural Economics, Vanavarayar Institute of Agriculture, Pollachi, Tamil Nadu, India.

K. Mahendran

Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, India.

*Author to whom correspondence should be addressed.


Abstract

The coconut industry in Western Tamil Nadu, India, epitomizes the intricate interplay of actors and activities within the agricultural value chain. Despite India's prominent stature as the leading coconut producer globally, challenges persist, including price disparities and limited value addition. This study investigates the coconut value chain in Western Tamil Nadu, mapping its actors and activities to elucidate opportunities for enhancing efficiency and sustainability. Employing a multi-stage sampling technique, data were collected from 300 coconut farmers and various stakeholders. Six value chains were identified, encompassing domestic, processing, and export markets. Primary actors, including farmers, harvest contractors, commission agents, wholesalers, retailers, processors, farmer producer companies (FPCs), and exporters, were analyzed in terms of their roles and activities. Results highlight the significance of value chain mapping in understanding market dynamics and optimizing resource allocation. Channel III, facilitated by FPCs, emerged as a promising avenue for reducing costs and enhancing market efficiency. This study emphasizes the importance of informed decision-making and strategic interventions for fostering a sustainable and vibrant coconut industry in Western Tamil Nadu and beyond.

Keywords: Actors, efficiency, intermediaries, marketing, value chain


How to Cite

Kalidas , K., & Mahendran, K. (2024). A Comprehensive Mapping of the Coconut Value Chain Actors in Western Tamil Nadu, India. Asian Research Journal of Agriculture, 17(2), 36–42. https://doi.org/10.9734/arja/2024/v17i2417

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