Studies on Marketing of Selective Herbicide in Kurukshetra District of Haryana, India

Mohit Kumar Maurya *

Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Science, Prayagraj-211007, India.

Guddu Nishad

Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Science, Prayagraj-211007, India.

Saurabh Soni

Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Science, Prayagraj-211007, India.

*Author to whom correspondence should be addressed.


Abstract

An herbicide is a type of pesticide used to control or eliminate unwanted plants, commonly known as weeds. Antibiotics work by interfering with various physiological processes in plants, including photosynthesis, cellular respiration, and cell division. One of the main benefits of herbicides is their impact on weed control and crop yield. Calaris Xtra's business in the Kurukshetra district of Haryana includes two business channels where channel 2 (manufacturer-product-retailer-consumer) precedes channel 1 (manufacturing wholesaler-consumer). Finally, the price of Calaris will provide customers with an additional profit of Rs. 1300/700ml bottle. Finally, channel 1's total business profit is Rs 250, business price is Rs 54 and business efficiency is 4.27%. Channel I's spread is Rs 104, channel 2's total market cap is Rs 71 and channel 2's total market cap is Rs. 283 business efficiency is 3.89% with a spread of Rs 184 on channel 2. The limiting factor in the Calaris Xtra herbicide business is the high shipping cost, with 30 respondents responding to level 1, followed by storage issues, 20 responding as level II, followed by storage issues 18 high value participants, level III; followed by famine. level IV with 16 market participants; slow sales followed, with 11 participants responding to grade V; price volatility comes next and 5 participants answer level VI.

Keywords: Herbicides, management, marketing, herbicides impact


How to Cite

Maurya , M. K., Nishad , G., & Soni , S. (2023). Studies on Marketing of Selective Herbicide in Kurukshetra District of Haryana, India. Asian Research Journal of Agriculture, 16(3), 14–19. https://doi.org/10.9734/arja/2023/v16i3388

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